Strong alliance! Hangcha Group and JD Industry reached a strategic cooperation in Thailand to jointly expand the Southeast Asian smart logistics market

On July 3, Hangcha Intelligent Technology Co., Ltd. and Hangcha (Thailand) Company under Hangcha Group signed a strategic cooperation agreement with JD Industry, an independent subsidiary of JD Group, in Thailand to jointly promote the construction of a local supply chain in Thailand. The leaders attending the event included Chen Esheng, Vice President of JD Group and CEO of JD Industry Southeast Asia, Hu Haiyang, General Manager of JD Industry Thailand, Fan Lishan, Purchasing Director of JD Industry Thailand, Wang Zhenyu, Deputy General Manager of Hangcha Intelligent, Jin Jia, General Manager of Hangcha Group Southeast Asia, and Li Zhenghao, General Manager of Hangcha Thailand.

The two parties agreed that JD Industry officially became the "chief partner" of Hangcha Intelligent in Thailand, and Hangcha (Thailand) Company moved into JD Industry at the same time. Based on local e-commerce and supply chain services, JD Industry has in-depth cooperation with Hangcha on smart logistics solutions and expanded its business in Thailand. At the same time, they jointly promoted the construction of Hangcha Group's Thailand manufacturing base and jointly served Chinese overseas companies and local Thai companies in Thailand.

As a global leading forklift R&D and manufacturing company, Hangcha Group has always been unswervingly promoting its global development strategy. As early as 10 years ago, Hangcha officially started its journey to expand into overseas markets. Since the establishment of its first overseas branch, Hangcha Europe (Frankfurt, Germany) in 2016, Hangcha Group has nearly 20 overseas branches, covering five continents. In 2024, the company's overseas sales of new energy lithium-ion forklifts, traditional manual forklifts and other products will also exceed 100,000 units, setting a record high. In recent years, Hangcha Group has completed strategic upgrades, and smart logistics and warehousing system integration business has become the future development direction of the group. Hangcha has successfully built a complete product array based on intelligent logistics equipment such as AGV/FMR/AMR, AS/RS, conveyor lines, four-way shuttles and other intelligent warehousing equipment, combined with self-developed software platforms, to continuously bring high-quality logistics and warehousing solutions to customers, and its fork-type AGV sales in the domestic market have remained the first in the country for five consecutive years, and have gained a good market reputation.

JD Industry is a leading industrial supply chain technology and service company in China, helping China's industrial industry to collaborate and reduce costs and increase efficiency with professional and reliable digital supply chain technology and services. In the process of long-term service for industrial enterprises in digital procurement and transformation, JD Industry has accumulated a deep understanding of the overseas needs of manufacturing customers. Aiming at the core difficulties of supply chain management of overseas enterprises, JD Industry's international business has built a "digital highway" based on technological innovation, shortening the procurement chain and promoting efficient collaboration between upstream and downstream through digitalization of goods, procurement, fulfillment and operation, thereby greatly improving the supply chain efficiency of overseas enterprises and reducing procurement costs. So far, JD Industry has provided accompanying overseas services to hundreds of Chinese companies, covering Indonesia, Hungary, Thailand, Brazil and other countries. JD Industry's large corporate customers in Thailand have involved multiple industries such as automobiles, electronics, metallurgy, consumer manufacturing, etc., with rich and diverse procurement scenarios.

The cooperation between Hangcha and JD is a strong combination. As leading companies in their respective fields, the cooperation between the two parties will radiate from Thailand to the entire Southeast Asia and even the world. At the same time, JD's world-leading intelligent supply chain technology service capabilities will be brought into play to jointly create the global standard of China's supply chain.